Most popular books and periodicals ordered from Qu

Order ink-jet rotary printing equipment from Quad company to observe the changes in the printing market of books and periodicals

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core tip: quad/graphics company announced that it has ordered 20 HP color rotary inkjet digital printers and will complete the installation within the next three years. According to quad/graphics company, This plan includes the following investments:

[China Packaging News] quad/graphics announced that it has ordered 20 HP color rotary inkjet digital printers and will complete the installation within the next three years. According to quad/graphics, this plan includes the following investments:

HP color high-speed inkjet digital wheel

on August 15, Quad/graphics announced that it has ordered 20 HP color rotary inkjet digital printers and will complete the installation within the next three years. According to quad/graphics, this plan includes the following investments:

HP color high-speed inkjet digital rotary printers have been installed, which are the widest format and most productive digital printing technologies in the market today

it has a front-end workflow that automatically receives orders and immediately puts them into production

establish a terminal synthesis system after printing and until delivery, including the functions of automatically generating documents and sending them directly to end users

this purchase decision immediately triggered the market for the application of inkjet printing technology in book printing. This also indicates the end of the era of market investment in the traditional rotary offset press for book printing. According to the order volume of quad company, the plan of considering investment in offset printing equipment will be questioned by the board of directors. Assuming that quad is successfully transformed in the digital printing market, in the next three years, Quad's investment in the digital printing sector is expected to exceed $100million, including hardware and software. Of course, this will greatly increase the proportion of digital printing volume in quad

in addition, this order has also affected the North friction phenomenon, which is the development trend of the American book and magazine industry everywhere in life. Quad's newly opened business in North America has changed a lot. These new equipment will bring great capacity to Quad in the North American book printing market, and promote Quad's ability to further improve these systems, so as to maximize productivity. Under the best case assumption, Quad has the ability to change 40% of the book printing volume in North America from traditional printing to inkjet printing

according to the calculation, the new information technology strategy makes the annual book printing volume gradually increase, and digital printing gradually replaces traditional printing. In fact, the equipment purchased this time will be installed staggered. If these sieves can't capture plastic particles according to the average of 25million prints per month in the first year of each system - a very small amount of debris, and 20 sets are installed at the same time, there will be 50million prints when the actual nature is stable in the first month, but because the equipment is installed throughout the year, the average print volume throughout the year will be at a slightly lower level

according to these assumptions, Quad's new inkjet printing equipment has a compound growth rate of 152% per year (at present, their own other inkjet printing systems have been applied to print books and periodicals). We must put this project planning in the context of the overall book printing market flattening and declining trend

digital printing has never successfully replaced traditional printing in history. Historically, color digital printing will have a more successful application, which not only realizes great economic operation efficiency, but also adds a lot of new value to the printing industry. Due to these color printing capabilities, Quad may not put all these devices into book printing. Part of its inkjet printing production capacity will overflow to other application fields, such as magazines, catalogues and other printing businesses

if this is the case, this news will bring significant benefits to the printing industry: many people believe and expect that the graphic market will be another market for ink-jet printing to replace offset printing, prompting ink-jet printing technology to produce many new applications

in the short term, some people will be anxious about the potential of inkjet equipment to enter this book printing market. This will lead to a discount in the price of digital printing. But on the other hand, it plays an important role in the miniaturization of batteries. This transaction also sends a clear signal to small and medium-sized manufacturers, that is, if they want to occupy a place in the field of book production and maintain competitiveness, they must accept inkjet printing technology. Those small and medium-sized manufacturers may not have enough printing capacity to purchase Quad's high-speed inkjet rotary equipment, but they will be interested in inkjet printing equipment with smaller printing capacity

it is impossible to understand all the influencing factors in a decision-making process. It is generally believed that the larger the transaction, the less the decision will depend on hard and predictable changes. Their investment is more based on firm confidence in future development

this event made HP a great success in the balanced development of the entire industry. With the support of huge funds, the productivity growth of inkjet printing industry has great potential, which will improve the whole industry. If these devices enter the album printing market while printing books and periodicals, the traditional printing business will really begin to shift to digital printing