Most popular Brazilian crossfy company launches pr

2022-08-24
  • Detail

Brazilian company crossfy launched print augmented reality (ARP) technology

according to foreign media reports, crossfy is a Brazilian start-up company, which claims to provide augmented reality for print. Amure Pinho, the developer and CEO of crossfy, is well-known in the Brazilian entrepreneurial community. He is also the founder of sync mobile

sync mobile, based in Rio de Janeiro, initially focused on developing applications and other mobile solutions, but now it has become more ambitious. Sync mobile hopes to provide users with an interactive, augmented reality based experience. For example, it has partnered with a Brazilian media to launch what it calls the world's first LCD newspaper

crossfy is a product developed by sync Mobile's internal team based on the same vision, but it is more advanced, so sync decided to launch it as an independent product with its own name and brand. The complete set of cross is also relatively expensive. Sfy hopes to connect the online world and the offline world with mobile

white label visual computing technology

crossfy technology focuses on Railway cooperative printing advertisements and images. You can use it to access relevant digital content from text, audio to video. Crossfy said its method is based on the concept of visual computing, which can recognize the graphics of any printed image. In other words, crossfy is suitable for situations with QR codes and marks, and it can bring readers and publishers speed and convenience. Publishers and newspapers are crossfy's core goals. Pinho said that his new company already has four customers, including two newspapers and a book

interestingly, crossfy adopts the white label approach, that is, it provides its own technology and marks the customer's business to release its energy directly to the runner. Even after its mass launch, its technology will be integrated into third-party IOS and Android applications, and crossfy will charge publishers who want to access its platform every year

pinio said: we are not going to launch our own applications. Because we believe that the key to making crossfy an interesting product for end users lies in the control of content and quality. It must be relevant and direct, and readers can use it by intuition. Crossfy will only silently provide support behind the customer's brand

this does not mean that crossfy is narrow-minded. The company hopes its products can sell well all over the world. At present, crossfy has reached agreements with some customers in Argentina, Australia and Russia

beyond advertising

Pinho said that although crossfy can be used in the field of print advertising, its potential is not limited to this. In order to keep readers using the system. 1. Oil supply: hydraulic oil selects 40 # compressor oil or 32 # 46 hydraulic oil to supply the oil hole on the right side of the instrument. Publishers need to enhance readers' participation and provide content that is of great relevance to readers. You test a technology and find that it is just a new way to sell a specific product or service, which nobody likes. He said

this is why crossfy does not form a partnership with the brand. Obviously, crossfy's ambition goes far beyond the advertising field. It doesn't want to focus on only one field. In the long run, it hopes to subvert the way of content consumption. Pinho said:

the integration between print and digital media will completely change the way we consume newspaper content. For example, the London Olympic Games is coming, but Brazil's main TV channel [rede globo] will not broadcast this year's largest sports event, which is the first time. But it provides us with a space where we can use print media to bring people a new experience. Maybe during the Olympic Games, crossfy can even make print media more popular than television

this is not blind optimism: Although newspapers struggle to survive in the United States, their circulation has increased in Brazil. Although crossfy's success will also depend on the accuracy of its image recognition, crossfy's different perspectives are also an interesting advantage when it comes to creating the future of content consumption

Copyright © 2011 JIN SHI